From panic and school-gate nerves to peaceful bedtimes.

For children aged 5–16 with anxiety, panic and big feelings

When nothing you say seems to help, your child needs something they can hold to guide them to calm.

Soft talking plushies that gently guide them through box breathing, grounding and kind affirmations, at home, at school or on the go.

Calm child cuddling the Calmness Crew weighted talking Koala Smiling boy cuddling the Calmness Crew weighted talking Sloth Child having a calm cuddle with the Calmness Crew weighted talking Turtle
Hear what your child will hear
Sloth · Kind affirmations
  • Loved by families
  • Theo Paphitis SBS Winner
  • UKCA & CE safety tested
★★★★★
“My son is a completely different child.”
J. Saleem, verified parent
As recognised by Eva's Awards Winner 2026 Theo Paphitis SBS UK StartUp Awards finalist Chamber of Commerce pitch winner The Toy Previews LA Spring Fair NEC

Meet the Crew

Each friend has their own gentle voice and calming technique. Tap play to hear exactly what your child will hear.

Weighted plushies include all 3 techniques. Portable ones clip to a bag and play their own technique.

A Word from Our Founder

The Calmness Crew started from my own experiences with my child’s anxiety. I discovered that soft, comforting plushies paired with simple breathing, grounding, and positive affirmation techniques could truly help children feel calm, confident, and supported, wherever they are.

– Frances Williams

"My son is a completely different child"

★★★★★

This should be ranked as the number one tool for helping calm down anxiety and overwhelming feelings, as my son is a completely different child.  He was depressed, moody and so stressed and now he comes home and cuddles him, he’s so relaxed and calm. What you’ve created is absolutely amazing!  

~ J.Saleem
★★★★★

Absolutely amazing idea! Has really helped my little boy with both school transition Anxiety and also helps at bed times to calm and settle helping with “bad dreams”. Such a lovely idea and well thought through. Would highly recommend.

~ Tiffany. F
★★★★★

My daughter went off to sleep much quicker, got into a deep sleep which
doesn’t often happen and she woke in a good mood.

~ N.Thacker
★★★★★

The children love them, the visual representation for emotions and simple and
easy to use.

~ C. McGuiness
★★★★★

My koala helps me feel safe and calm. When I’m worried I listen to the
breathing option.

~ H. Flanagan

What parents tell us:

Boy asleep hugging a portable talking Koala plushie that helps children with bedtime anxiety

Calmer at bedtime

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Portable talking Sloth plushie clipped to a school backpack to ease school anxiety and nerves

Braver at the school gates

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Three children walking through an airport with talking Koala plushies to calm travel anxiety

Calmer on the go

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Girl cuddling a talking Turtle plushie, a calming comfort through panic, fear and worry

Calmer through panic

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Child walking to school with a talking Sloth plushie clipped to their backpack

When your child's worry has a place

School-gate tears, bedtime worries, panic out of nowhere? When nothing you say seems to help, these three simple calming techniques, and something comforting to hold, can help your child find their calm again.
Read more

Grounding Technique ⚓

Box Breathing 🌬️

Positive Affirmations ❤️

Grounding Technique ⚓

Box Breathing 🌬️

Positive Affirmations ❤️

Frequently asked questions